Does your organization's Web site accomplish what you hoped it would? Are you looking for a way to assess your Web site that provides useful feedback on how to improve its quality? The Website Motivational Analysis Checklist (WebMAC) instruments evaluate the "motivational quality" of Web sites. A Web site with high motivational quality contains those features that motivate customers to visit, explore, and return to a Web site.

The WebMAC instruments are intended to identify areas for improvement of an existing Web site and/or guidance for the design of a new Web site. Developed by Dr. Ruth V. Small, Professor, School of Information Studies and Director of the Center for Digital Literacy at Syracuse University and Dr. Marilyn P. Arnone, President, Creative Media Solutions, Inc., Oriental, NC and Director of Educational Media, Center for Digital Literacy, these instruments are based on expectancy-value theory and have been tested and validated with hundreds of users.

Several versions of the WebMAC instruments have been developed for use in business and in education. Two instruments with their scoring mechanisms are used to evaluate business sites. WebMAC E-Commerce© for evaluating product-based Web sites and WebMAC E-Business© for evaluating service-based Web sites.

There are four WebMAC instruments designed for educators to use with students to assess the Web sites they use for homework assignments and just for fun (for more information and ideas for incorporating these instruments into K-12 instruction, please see WWW Motivation Mining: Finding Web Treasures for Teaching Evaluation Skills (Linworth Publishing, 1999). Website Investigator is for use with very young children. WebMAC Junior is designed for elementary students. WebMAC Middle targets middle school children while WebMAC Senior is to be used with high school students.

Two instruments, WebMAC Professional and the Content Validity Scale, are intended for use by educators to evaluate the sites they use in their teaching or for student learning.